Natasha has been in the sales game for nearly 30 years, and has her fair of stories to tell and lessons to share.
In this episode, she tells the story of a time she was personally selected to work with the #3 revenue producing account in her company—an account that had been with the company for 25 years!
And although she built strong partnerships and did great things with the account for many years, there came a time when the contract was up for renewal, and the customer decided to go elsewhere...
She lost the account, and didn't see it coming. She was blindsided!
Tune in to find out what she learned from this defining sales fail.
Inside the episode:
- The importance of account planning and the power of relationships
- Why you should always stay humble in sales, because it can all change on a dime
- How to have a win, learn, change mindset